March 10th, 2020. During the Buenos Aires Fashion Week, FAD organized in collaboration with Vamos Buenos Aires, Government department dedicated to promote fashion industry in Argentina and Diada, fashion communication and marketing studio based in Buenos Aires, a lecture at the Museo Nacional de Arte Decorativo. Over 250 professionals, press and students attended.
Abdullah Abo Milihim is MA Fashion Business Programme Leader at Istituto Marangoni London and expert in Fashion Value Chain, Big Data, Analytics and Artificial Intelligence.
“Traditional Fashion Business models are being disrupted by technological Innovations. The workshop explored the implications of integrating Big Data, Analytics, and Artificial Intelligence into Fashion Business models, and their various contributions to the emergence of new value chain strategies”