News & Events > Towards a digitalization of the Fashion Supply Chain

March 19th, 2021

Towards a digitalization of the Fashion Supply Chain

Simona Ironico is an experienced academic with a Ph.D. in Marketing and Business Communication. She is currently Programme Leader of Fashion Business three-year courses at Istituto Marangoni, Milan,where she is senior lecturer in Fashion Marketing, Research Methods and Sociology of Fashion.

The webinar presented a forecast towards the progressive digitalization of the fashion supply chain, emphasizing the role of social media in supporting consumer identities in virtual environments. A special attention was payed to virtual influencers and models, consumer avatars in gaming environments and purely digital brands, illustrating the virtuous affiliation between emerging technologies and sustainability.

You can watch the webinar here.

 

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