FAD Connection and Atelier Chardon Savard Support MUF Collective’s Film Series in Montevideo
During the second half of July, FAD Connection, together with Atelier Chardon Savard, supported MUF Collective’s film series, a cultural initiative by Montevideo Under Fashion (MUF). Known for its annual runway event promoting emerging independent designers in Montevideo, Uruguay, MUF Collective also develops a broader program of cultural events that bring fashion into dialogue with different artistic disciplines.
For this edition of the film series, MUF Collective invited four creatives from different areas of the fashion and visual arts scene: Rosario San Juan, a creative producer specializing in fashion and editor at Uruguayan magazine Caras Moda; Majo Casacó, a fashion photographer and creative director with a degree from the Faculty of Arts; and María Antonella, MUF’s Creative Director, together with Natalia Lizarralde, MUF’s Graphic Designer, both textile designers.
Rosario San Juan selected Lost in Translation, drawn to the opportunity to explore Sofia Coppola’s creative universe. While Coppola established herself as a renowned filmmaker, her creative background also includes fashion: together with her then-partner Spike Jonze, she organized street fashion shows, bringing together two worlds of visual storytelling. Rosario was also interested in the film’s ability to communicate emotions through what remains unspoken, as well as its exploration of generational gaps. Set against the protagonist’s dystopian sense of displacement, these differences perhaps become secondary, allowing the characters to find common ground.
For MUF, Majo Casacó chose Pedro Almodóvar’s All About My Mother. When asked by the moderators why she had chosen the film, her answer was refreshingly straightforward: “It seemed like the most accessible film, one that several people might enjoy. Because the idea is for people to actually come, right?”
Beyond its accessibility, the film connects with several aspects of Casacó’s own creative practice: vivid color, analog imagery, heightened drama as a driving force for creation, and, above all, the idea of viewing one’s own work as something to be shared with others.
Finally, María Antonella and Natalia Lizarralde’s selection was the result of a combination of personal taste and chance. They created a list of films they found interesting and then randomly selected one. They felt it was important to share this process because, as the youngest creatives participating in the series, they strongly believe that inspiration often comes from unexpected places—places we cannot always choose.
The film selected through this combination of preference and chance was Charade, directed by Stanley Donen and starring Audrey Hepburn, an icon celebrated not only for her beauty and personal history, but also for the influential fashion designers who shaped her on-screen image. For Charade, Hepburn’s wardrobe was created by Hubert de Givenchy, featuring a broad color palette and distinctive silhouettes that complement and transform the actress’s figure.
The screenings took place on the final Fridays of July, across the Palermo and Ciudad Vieja neighborhoods of Montevideo. Each session was moderated by journalists Federica Bordaberry (El Observador) and Sofía Durand (El País).
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