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September 14th, 2022

IED: Communication and Meaning in Fashion

«Communication and Meaning in Fashion», a webinar where we explored how to observe and understand trends from the perspective of communication and semiotics. By Gabriela Pedranti, IED professor.

About the tutor:

Gabriela Pedranti is a teacher at IED Barcelona for the Semiotics and Communication courses. She has a degree in Communication from the University of Buenos Aires, Argentina, and she has a University Master’s Degree in Contemporary Film and Audiovisual Studies (Pompeu Fabra University, Barcelona, ​​Spain). Between 2014 and 2018 she coordinated the BA (HONS) Fashion Marketing and Communication, validated by the University of Westminster at IED Barcelona.

She has worked as a consultant, journalist and translator. She is a founding partner of Semiotics Studio, a company dedicated to applied semiotics and cultural analysis for social, trend and market research. During 2013, she was the coordinator of Semiofest, a celebration of semiotic thinking, an organization with which she continues to collaborate, as a participant and speaker, around the world. She is a partner and volunteer at Fashion Sustainable Barcelona since 2017. She writes and gives talks and workshops on topics of communication, sustainability and entrepreneurship.

About the talk:

In this webinar, we inspected why fashion is a very rich system: it generates meaning, makes identities visible and gives space to diversity. From the perspective of communication and semiotics, we explored how to observe and understand trends, in addition to establish a stronger link with the audience that the brand, design or collection is aimed at.

About the school:

The Istituto Europeo di Design (IED) was born in Milan more than 50 years ago as a private institution specializing in the training, development and research sector in the field of design and communication. The objective of IED is to train young people in the areas of Design, Fashion, Visual Communication and Management for Creative Industries, providing them with effective tools so that they know how to respond to the demands of today’s professional world. To achieve this, it has developed an innovative and diversified teaching methodology, dealing with aspects such as technology and experimentation, expressiveness of messages and integrated communication, together with market problems and new scenarios.

Aimed at: people who see fashion as a social fact, beyond the textile industry.

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