Istituto Marangoni: The fashion Consumer Experience
How have fashion consumer habits changed? How have brands adapted their marketing and communication strategies to respond to new needs?
In this webinar we will analyze the evolution of technology and the contact points that allow brands to interact directly with their consumers.
We will discover how fashion and luxury brands create memorable physical and digital experiences, betting on innovation and, at the same time, trying to maintain what most attracts and retains the consumer: emotion.
By Valentina Grigoletto, fashion marketing and communication specialist. Born in Treviso, Italy, her interests in travel and culture have led her to live different work experiences abroad, working in marketing and communication agencies, as a visual merchandiser, buyer and event organizer.
As former student of Istituto Marangoni, Valentina began her work as a teacher ten years ago, with the mission of training young students and passionate future professionals in the fashion sector. Valentina currently works as a Program Leader in the Fashion Business area of the Istituto Marangoni Firenze, developing projects to offer students the best opportunities for their study path in direct contact with fashion and luxury brands and companies.